Beth Price, Creative Team Member
I’ll talk about 2 approaches – symmetrical or asymmetrical. In the first, you should mirror the design across a line. The line can be the middle of a page or the space between a 2-page spread. You can rotate the mirrored image, but the frame should remain the same.
In the second, you can get a little loose. You can use differently weighted elements, but incorporate white space to equal them out. An easy example of asymmetrical design is to mentally separate your page into 3 columns. Put all of your elements in two-thirds of the page. Use the third column as white space to balance the elements in the other two-thirds.
I’ve given 2 examples of sketches using symmetrical and asymmetrical balance. In the first, I divided the page into 2 halves and mirrored the top with the bottom. (see sketch above)
In the second layout, I used a simple asymmetrical design, where I divided the page into 3 columns as I mentioned above.