Wednesday, September 13, 2006

We Create for Generation C

Who is Generation C? You could call us Generation Creative. You could call us Generation Crafty. You could call us Generation Clever.

"No, this is not about a new niche generation of youngsters born between March 12, 1988 and April 24, 1993; the C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend.

So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.

The two main drivers fuelling this trend? (1) The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate." (

It is my personal opinion that scrapbookers are leading the charge as members of Generation C contributing with our blogs, our online scrapbook galleries, our digital camera discoveries, and our online message board friendships. Scrapbooking , according to a recent study, has surpassed golf as the most popular hobby. 1 in every 5 families has a golfer. 1 in every 3 families has a scrapbooker. talks about our hobbies becoming the new status-skills. I have never heard a scrapbooker getting into this hobby for the status benefits, but I have heard of many finding out that scrapbooking brings them infinite joy and happiness.

The creative team here at Everyday Digital will be creating for you, as well as for ourselves. We will be bringing you plenty of new CONTENT! An new page layout idea everyday starting October 1st, with tips for using your computer in an infinite number of ways.

New: Our Calendar


Sue K. said...

I'd even go so far to say it's not just scrapbooking. Many of our mothers as part of the explorations of feminism shunned away from many of the creative hobbies that their mothers and grandmothers performed, such as sewing, knitting and the like. Such tasks were considered "domestic" and women were encouraged to create a career rather than develop their creativity.

Our generation has rediscovered the joys of these arts and crafts. We balance career, family and creativity in ways previous generations never could. Technology is certainly a facilitator here. We have virtual "quilting bees" and so many resources to further our creativity.

Lana said...

I agree with all of this. We are definitly Gen C. I think the technical advancements of our society have helped - that we really want to ACURATELY recount our history-in-the-making and it's truth (if the media will let us). We have video & audio like never before that can't be stretched and scewed like oral history used to be able to do. Did Christopher Columbus REALLY discover America? I think our Gen has grown to want the truth in our everyday lives. Our parents "walked 12 miles in the snow"... Well our growing kids might actually know that we really only had to take a quick car ride - and that's ok! And sharing all of this online, in scapbooks, in mb is all a part of it.